Celestin Group

Marketing Support for Start Ups & New Ventures

New Economy Marketing Best Practices
The 'Last Century' Answer
The real-value of a marketing executive’s role is to build the strategic foundation and identify the path upon which all front line tactics will take place.  However, start-ups and SMBs rarely benefit from hiring a full-time marketing VP or CMO.  Their landscape is so new and so fluid that it doesn’t lend itself to old economy marketing practices.  High-ticket executives are used to big marketing budgets.  You’ve seen it before right?  Beaucoup bucks get flushed into grand offsite branding meetings, kumbaya brainstorming lunches, grand brochures and collateral development schemes, hiring glitzy creative and PR agencies and more.  If you’re lucky, you survive a gut-wrenching 3-month sandbox squirmish and you get a new logo, attend some events, and make some splash in the press.  Often, you’re not so lucky and 6 months later your marketing guru is still thrashing with other executives in offsite pow-wows about the essence of your business while your new releases flounder in hit-or-miss marketing efforts.  There’s a smarter more budget-friendly way for SMBs and new venture businesses.

The Better ‘New Economy’ Answer
Because we’re out of house, we cut through that clutter.  We provide agnostic advice and direction that transcends internal politicking.  And because our experience is rooted in new economy industries and marketing techniques we offer the latest methods to reach today’s digital lifestyle consumer.  CG is the efficient answer for your marketing essentials – marketing communications, product marketing, competitive analysis, customer segmentation, online marketing strategies, innovative branding and more.  For a fraction of the cost of hiring a senior executive, we’ll develop your gameplan, set up your playbook, give you the toolkits and get you on your way.  When we’re done your less-expensive junior level talent can take over, follow the recipe and execute on the tactical work.  

We’re based in the Washington DC Metro Area and San Jose, CA.  We service businesses across the nation.  For more information visit www.celestingroup.com or call us at 703-431-6599 for a free consultation.