Not too long ago you had a vision, you pitched it and received funding. Since then it's been go-go-go and now you've built "it." But the landscape you perceived back then has changed. Competitors have entered your space. And, as you've added staff and managed expectations, you've spent little time mapping the playbook and details needed to launch "it" and keep you ahead of the competition.
CG's CMO-In-A-Box services help you refresh and refine your big picture, clarify your competitive landscape and map out the details of your go to market plans. We call these telescoping, periscoping and funnel-scoping playbook services.
They will help you articulate clearly where you plan to penetrate the market, what marketing vehicles you'll use and why, and how you plan to deploy them. You'll use them to speak with authority as you present to your board, to next round investors and your staff.
CG Services
Telescoping Services – provide updated snapshots of your business climate and landscape including perspectives on industry trends, thought leadership and business best practices. CG clients use this service as the backdrop for new product launch planning, marketing strategy development and executive presentations to customers, employees and investors. Telescoping services provide an A/B comparative analysis to assess if the vision you had not so long ago still holds true and, if not, what you need to do to re-align towards your north star.
Periscoping Research Services – provide a breakdown of your competition – direct and indirect, your customers and your optimum path to market. CG clients use this service that includes polling primary research, secondary research and internal focus groups to refine product roadmaps, detail marketing tactics and leap frog the competition.
Funnel-Scoping Playbook Services – provide exact steps and schedules to help move potential customers from leads to "suspects" to "prospects" and finally to revenue generating clients. CG clients use this service to design and execute sales support tools including product/service communications, online marketing activity, media outreach, event preparation, automated email campaigns and more.
Virtual Office Marketing Support
Silicon Valley is the world's epicenter for new economy technologies and companies. Any company looking to make its mark with investors, media and strategic ecosystem partners needs to have a presence here.
For foreign companies and businesses with headquarters elsewhere, CG can provide a virtual presence within Silicon Valley enabling brand building and buzz generating activity without the overhead of traveling or establishing a secondary office.
CG customers use this service to establish representation at industry-leading events within the valley or to enable exploratory meetings with new funding sources, ecosystem partners, and important media outlets.